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Non-spoiler advertising - The Phantom Librarian
Spewing out too many words since November 2003
Non-spoiler advertising
You know, I've been thinking about spoilerphobia and advertising and suchlike, and I think I know why I've been less and less psyched about upcoming movies. People have now jumped up the fear of spoilers so much that half the time, movie commercials don't tell you what the movie is about. Movies are expensive. Not quite as expensive as books, but the same rule applies--I want to read the cover copy and know whether or not this is a story I want to invest my time and money in. It's one thing when you're Star Wars and on the sixth installment of a story everyone knows by now (in that case, of course, I was kind of confused by fear of spoilers... didn't we all know that Anakin fell from grace? And I could have done with some forewarning on other matters, which would have allowed me to enjoy it more.) But the new Superman? What I want to know is how they're going to be different from the billion other Supes we've seen. Tell me enough to make me interested. And as to things I've never heard of at all...? For God's sake, give me something.
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rabidsamfan From: rabidsamfan Date: June 24th, 2006 06:34 pm (UTC) (Link)
I feel that way half the time when I sit down to buy new books from B&T from a list that I've got to get through in a week. Especially when I hit a record that tells me zippo but author and title. I'm supposed to spend money now? Excuse me?

fernwithy From: fernwithy Date: June 24th, 2006 06:35 pm (UTC) (Link)
I know! No reviews, no text, nada. Drove me crazy when I was trying to order a graphic novel collection sight-unseen.
rabidsamfan From: rabidsamfan Date: June 24th, 2006 07:40 pm (UTC) (Link)
Heck, I'd settle for a note from whoever made the list saying "the kids asked for this one"... or "I saw it in XXX store and thougt it looked good"
buongiornodaisy From: buongiornodaisy Date: June 24th, 2006 06:59 pm (UTC) (Link)
Yeah, the anti-spoiler craze is insane to the point that, if a movie is about killer sharks, people don't want to know that the sharks kill people ahead of time. The Superman Returns treaser was poor, I admit, and the trailer didn't give me anything of interest besides Kevin Spacey. However, I think the Superman trailers are so sparse because they're banking on a pre-existing fanbase.
sreya From: sreya Date: June 24th, 2006 06:59 pm (UTC) (Link)
Funny, I've been complaining that half the time I feel like I don't even need to see the movie because the ads have shown it all anyway.

But I'll agree with you on the Superman Returns ads - they make it look as though you're seeing a remake of the original Superman movie! I finally grabbed the movie guidebook while I was wandering through B&N and flipped through it to figure out what's going on.

Of course, now that I've got an idea of the storyline, I'm hopping mad about the casting decisions because they don't make sense.
ladyvorkosigan From: ladyvorkosigan Date: June 24th, 2006 07:09 pm (UTC) (Link)
That's been my problem about a lot of romantic comedies or dramas and similar movies It irks me like crazy. But yeah, stuff lke Superman, Ijust have no idea. I wonder what the reason for the dichotomy is?
fernwithy From: fernwithy Date: June 24th, 2006 07:21 pm (UTC) (Link)
I'd guess it's because romantic-comedy fans have not made a huge habit of complaining about knowing things ahead of time, while sf/f fans tend to make a lot of noise about it. Meanwhile, for the casual fan, you get a response like my roommate's to the X3 tv spots. "Sheesh, I liked the last one, but now I feel like I wasted my sympathy... Jean Grey's in the commercial!" Had to explain what I knew from spoilers to keep her from just being plain annoyed. Give a little bit, man. Show that she didn't come back "right," and, in fact, that's she's back and you're not just ignoring the fact that she was gone.
stephantom From: stephantom Date: June 24th, 2006 11:52 pm (UTC) (Link)
Yeah, I was going to say that. Lots of trailers pretty much tell you exactly what happens in the whole movie.
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fernwithy From: fernwithy Date: June 25th, 2006 12:09 am (UTC) (Link)
Definitely helps me decide not to see it. Yipes. Didn't know it had any intention of following film canon. I thought it was just another new take.

My favorite Supes was Lois and Clark, where Superman was definitely Clark in a costume, with a vague sort of interest in his heritage, but mainly doing the superhero gig because he realizes that he needs to, because he has the power and someone needs to. My favorite moment, though, is when he's levitating while typing on his laptop to avoid having his butt fall asleep. Face it, if you had superpowers, that's how you'd hone them!
From: siriuslypotter Date: June 25th, 2006 12:19 am (UTC) (Link)
I think 'Superman' is overrated, but that's just me.
I can think of at least 4 other films, I am looking forward to seeing more.
toastedcheese From: toastedcheese Date: June 25th, 2006 01:22 am (UTC) (Link)
I had an opposite, but related, reaction to those kinds of previews. I thought the previews for Superman and Lady in the Water were intriguing and cool, despite their lack of info. Recently, though, I saw fleshed-out, plot-centric previews for both of them, and I was instantly disappointed; neither looked as interesting as my imagination had made them out to be.

So, yeah, interesting technique, but useless if they can't convince me to like the movie when they actually start hinting at content.
fernwithy From: fernwithy Date: June 25th, 2006 02:08 am (UTC) (Link)
Well, see, I've had that happen often enough that I don't trust flashy trailers... if they don't trust their material enough to give me a bit of it, I'm fairly convinced that it's going to be sucky. ;)
galaxianomiko From: galaxianomiko Date: June 25th, 2006 05:39 am (UTC) (Link)
Word on the Lady in the Water trailers. Honestly, that's one movie I would have liked to know LESS about before going to see it, partly because it looks...well, less exciting than I'd hoped, and partly that now I feel like that whole mystery of "what is M. Night Shyamalan writing about now?" is totally gone.
olympe_maxime From: olympe_maxime Date: June 25th, 2006 01:55 pm (UTC) (Link)
Agree 100% with the "give me something" sentiment, but there are trailers that go to the other end of the spectrum, too, you know. These days, that's how I tell which movies I should watch and which I shouldn't: if the trailer gives away all the jokes, twists etc., they obviously think the movie can't sell itself. Pthooey. Remember that movie where Tim Allen is turning into a dog? You can just *tell* that the trailer contained the sum total of the truly funny moments in the movie. No point watching the movie now.
fernwithy From: fernwithy Date: June 25th, 2006 03:15 pm (UTC) (Link)
Well, that one was a remake, so there was a pretty good chance that its audience had already seen it all anyway. ;)
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