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Hmmm - The Phantom Librarian
Spewing out too many words since November 2003
I sometimes wonder if advertisers actually believe the hype they're spreading. I'm watching a tape of Buffy from this morning (the musical!) and there was an ad for FX's presentation of Planet of the Apes (the new one), with "a preview of this summer's most anticipated movie"--The Day After Tomorrow.

Um... The third HP, the second Spiderman, Troy, Shrek 2, hell, even Van Helsing was hyped more effectively for months (I saw a poster ages ago and have been curious). All Day After had going for it was a few weeks of political controversy. Until the NASA ban came up, I hadn't heard of it at all. And it's the "most anticipated"? Why not say something less objective, like "most exciting" or "most spectacular" or "most effects-er-ific"? Or do something that could at least approach the truth, like, "Most controversial"? It's not like any of those words are less attractive than "anticipated," and wouldn't have caused me to giggle madly and rush off to my journal to say, boiled down to its essence, "Snicker-snort."

"Most anticipated," my backside.
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From: apocalypsos Date: May 21st, 2004 07:53 pm (UTC) (Link)
Jesus, I'm dying to see that movie, and even I know better than that.
myf From: myf Date: May 21st, 2004 07:55 pm (UTC) (Link)
That film is getting huge amounts of advertising over here - posters, billboards, tv spots, everything - yet I haven't heard much about it at all. Even though we're deluged with ads, no-one I know could tell you what the film's about. Slight drawback, from a publicity point of view, wouldn't you say?

What's this NASA issue all about?
fernwithy From: fernwithy Date: May 21st, 2004 08:09 pm (UTC) (Link)
The Bush administration--in a move that even as a Republican I look at and say, WTF????--told NASA scientists that they weren't to comment to the media on the movie's planetary science. Which was, of course, the first wave of major media coverage. :headdesk:

I don't know. Looks like it could be a damned good disaster movie, as long as they don't decide that they're Making A Point. Big tidal waves. Lots of running and jumping. Much ice. Small words. It's the good old ID4 formula, but with water and ice instead of aliens and fire. Should be dumb fun; it's definitely on my summer list. But not above Spiderman and Harry Potter!
myf From: myf Date: May 21st, 2004 08:21 pm (UTC) (Link)
*wonders cynically whether the film studio could have paid the gvt to say that* Wonderful way to get some publicity!

I figured it's some kind of disaster film, which just makes me roll my eyes and say 'Didn't we have enough after the flood/volcano/tidal wave-film glut we had a couple of years ago?'

I have to say that a few people have looked at the huge billboard in the middle of Melbourne which depicts the Statue of Liberty submerged or covered in ice, and not found it too disturbing. This is very naughty of us. ;)
thewhiteowl From: thewhiteowl Date: May 22nd, 2004 05:34 am (UTC) (Link)
The Bush administration--in a move that even as a Republican I look at and say, WTF????--told NASA scientists that they weren't to comment to the media on the movie's planetary science.

Whaaaaattt? What harm could it possibly do? What is the twisted logic behind that one?
fernwithy From: fernwithy Date: May 22nd, 2004 06:02 am (UTC) (Link)
Right there with ya, thewhiteowl.

In general, Republicans are seen as "bad on the environment." Ergo, a movie about environmental disaster must be inherently anti-Bush. Ergo, scientists who work for the government...

No, that doesn't work, does it?

The logic totally escapes me. Especially when factored in with large numbers of scientists who would say things like, "We don't have enough longitudinal data to make a reasonable inference about human impact on global warming" or "We're just coming out of the ice age, in case you've forgotten." Or whatnot. But while I don't think Bush is nearly as clueless as some of his enemies think, I do think he hasn't the slightest idea about science, environmental or otherwise. So stupid, er, presidential requests went out to NASA from da boss (probably much like the ones at my workplace that forbid me from making political comments in my capacity as an employee, or from speaking to the press without being approved by my superiors). And of course, it became a total laughingstock within a day, which any moron could have predicted, but no one in their PR department seems to have noticed.
katinka31 From: katinka31 Date: May 21st, 2004 08:02 pm (UTC) (Link)
That's as bad as "A Special Movie Event!" I'd really rather they just show the footage and let me make up my mind for myself.
volandum From: volandum Date: May 22nd, 2004 01:12 am (UTC) (Link)
I'd argue that "most exciting" is more objective than "most anticipated" because at least statistical evidence can be provided for the latter - or would be, if it were true.
(Deleted comment)
fernwithy From: fernwithy Date: May 22nd, 2004 12:45 pm (UTC) (Link)

Re: ID4...

Oh, I totally am, as I mentioned. It looks like grand fun.

But in a summer full of blockbuster sequels that people have been anticipating for months, it just struck me as really funny that they chose "most anticipated"--that's probably the one superlative that couldn't possibly be supported in any objective way. "Most exciting," maybe. "Most spectacular," sure. But "anticipated"? I think a whole lot more people are waiting with baited breath for PoA and S2. DAT is a latecomer to the hype machine; no time to build up anticipation.
lazypadawan From: lazypadawan Date: May 23rd, 2004 03:01 pm (UTC) (Link)
I'm sure it was some mid-level dope who sent out the memo. Such is the way of the federal government.

Anyway, it does look like a dumb disaster filled with bad science, cheesy dialogue, and people looking off meaningfully. I saw a 10 minute preview on Fox a couple of weeks ago and I was laughing and making sarcastic comments the whole time. The part that made me laugh the hardest was this t.v. reporter doing a live shot in the middle of downtown L.A., which is being ravaged by tornadoes. Get shelter you idiot! Oops, you got taken out by a wayward billboard. What a pity.

Prediction: it does pretty good Memorial Day weekend business and is forgotten when Harry Potter rolls out.
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